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Mayor Mccheese: Big MacMayor of McDonaldland
hilarious homeless signs

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Overview of Mayor McCheese


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Early Life


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Career as Mayor


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Mayor Mccheese is one of the most culturally significant figures in the history of McDonaldland, and he is best known for his role as the mayor of the fictional city. As the head of the fictitious government, Mayor Mccheese was responsible for the well-being and prosperity of the citizens.

Overview of Mayor McCheese

Mayor Mccheese was a large, anthropomorphic cheeseburger introduced in 1971 as part of McDonald’s long-running ad campaigns. Notably, Mccheese was the very first character to appear in a McDonald’s commercial. He was dressed in a top hat and tuxedo and was usually depicted alongside the other character of McDonaldland, including Grimace, The Hamburglar, and Ronald McDonald.

Early Life

It remains unclear where Mayor Mccheese originated from. Some sources suggest that he was created by a former McDonaldland character designer, while others point to the classic 1969 novel No Mans Land, which famously featured a talking hamburger named Mayor Mccheese. It is thought that the character was eventually adopted by McDonald’s and used in their signature fast-food restaurants.

Career as Mayor

During his tenure as mayor of McDonaldland, Mayor Mccheese was responsible for the city’s growth and prosperity. He often addressed his subjects with public statements and voiced his opinions on important matters. As the mayor, Mayor Mccheese also did his part to protect the citizens of McDonaldland; he was known to personally battle villains like The Hamburglar and Ronald McDonald’s arch-enemy, Professor Van Goon.


Mayor Mccheese was an iconic figure during the early days of McDonaldland, and his image has been used in countless advertising campaigns and merchandise over the years. His legacy has endured, and some fans can still be found dressing up in the classic cheese-like costume and attending McDonaldland-related events.





Mayor McCheese: The Iconic Fast Food Mascot

A Familiar Face to Generations of Fast Food Lovers

Mayor McCheese is an iconic fast food mascot who has been featured in countless commercials and pop culture references, delighting generations of hamburger fans since the 1970s. He is a beloved character among McDonald’s fans, having served as the mayor of McDonaldland for many years and appearing in a variety of ads and promotional materials.

History and Character Development

Mayor McCheese made his first appearance in McDonald’s ads in 1971. Though he had been portrayed in previous campaigns, he rose to fame after being featured in the company’s 1979 “New New Hamburgers” campaign.

The mascot was developed by Bob Bernstein, an advertising executive who had long been working with McDonald’s. Initially, Mayor McCheese was created to be a lighthearted character who brought attention to the chain’s new burgers. He soon became a well-known and beloved figure among McDonald’s patrons, and his popularity continued to rise.

The Image of Mayor McCheese

Throughout his time as mayor of McDonaldland, Mayor McCheese was portrayed with a distinctive image: a giant, anthropomorphic hamburger with close-set eyes, rosy cheeks, and a tall yellow top hat. He would often be seen wearing a suit and a yellow carnation.

He was also frequently accompanied by other popular McDonaldland characters such as Captain Crook, the Hamburglar, Grimace, and the Professor. His most iconic scene is the one in which he is seated at his desk, surrounded by his fellow mascots.

Mayor McCheese’s Continued Relevancy

Though he has been absent from McDonald’s ads for some years, Mayor McCheese continues to be popular among fans and appreciated as a nostalgia character. He has been featured in a variety of films, television shows, video games, and other pop culture references.

Mayor McCheese is a beloved figure among fans of all ages, and his continued presence in the world of McDonald’s is sure to continue to bring joy to generations of hamburger lovers.


McDonalds. “The History of McDonaldland.” McDonalds.com. https://www.mcdonalds.com/us/en-us/your-stories/the-history-of-mcdonaldland.html

Feldman, Seth. “A History of McDonaldland (Including Mayor McCheese).” Mental Floss. https://www.mentalfloss.com/article/22774/history-mcdonaldland-including-mayor-mccheese

Mayor Mccheese



Mayor Mccheese is a popular fictional character who has made many appearances as the titular mayor of McDonaldland, the setting for many of the fast-food chain McDonald’s commercials and advertising campaigns. His recognizable and friendly features have made him a very popular mascot and even decades after his debut, he remains as one of the most valuable and recognizable fictional characters in the world.


Origin Story

Mayor Mccheese, was introduced in 1971 as the mayor of McDonaldland. He was designed by animator and set designer Bob Bacon and was brought to life by the late Carroll Spinney, the noted puppeteer and entertainer well-known for playing Big Bird and Oscar the Grouch on “Sesame Street.”

Originally a human dressed in a full cheeseburger costume with a hamburger for and a beef patty hat, the character was redesigned in 1998 with a more mouselike look. This version featured round ears; a face decorated with a large cheese slice with two eyes and a nearly always-smiling mouth with two teeth.


Character Traits

Though often depicted as gruff and demanding, Mayor Mccheese was also known to be relatively kindhearted and enthusiastic. His catchphrase was “all hail the mighty Mayor!” and he was often accompanied by his loyal assistant, the Fry Kid, the Burger Chef, and occasionally The Professor.


Enduring Popularity

The Mayor’s popularity has been relatively enduring due to the revisiting of his character in various McDonald’s advertising campaigns in the 2000s. His most recent appearances were as part of a 2020 “Be Our Guest” campaign which promoted the company’s Mobile Order & Pay feature.



This incredible story of a real life hamburger mayor is brought to us from:

1. Mental Floss – What’s the Deal with Mayor McCheese?
2. Wikipedia – Mayor McCheese

Mayor Mccheese; The Cheeseburglers’ Hero

The Rise of a Not-So-Famous Mayor

Mayor Mccheese first appeared on the Mcdonalds menu in 1971. He quickly gained attention for his larger-than-life personality and signature hat. He rose to fame when the “Cheeseburglers” franchise was launched in the late 70’s and has remained an icon ever since.

A Star to the Cheeseburglers

Since his arrival on the fast-food scene, Mayor Mccheese has been adored by the Cheeseburglers. He was chosen as the mascot for the franchise because of his charismatic demeanor and popular appeal. He frequently appears in Cheeseburglers ads and commercials, and is seen as a symbol of honor and courage.

Fighting for the Cheeseburglers Cause

Mayor Mccheese is often seen as a symbol of justice and equity among the Cheeseburglers. He is credited with fighting for the rights of the franchise’s underdogs, and is seen as a powerful leader who stands up for what is right.

The Legacy of Mayor Mccheese

Mayor Mccheese has left a lasting impression on the Cheeseburglers ecosystem. His legacy remains evident in Cheeseburglers’ ads, as well as in the countless articles and fan-created memes dedicated to him. His legacy is seen in the respect that Cheeseburglers pay to the Mayor’s position, as well as in the respect that they show for each other.

A Tribute to Mayor Mccheese

Mayor Mccheese is an iconic figure in the Cheeseburglers community. His legacy lives on through his charismatic demeanor and commitment to the franchise’s cause. He is seen as an inspiration to the Cheeseburglers’ underdogs, and a symbol of courage and integrity.


-“How Mayor McCheese Became a Cheeseburglers Icon.” Mcdonalds, mcdonalds.com/en-us/stories/how-mayor-mccheese-became-a-cheeseburglers-icon.html

-“The Story Behind Mayor Mccheese” Mcdonalds.com, mcdonalds.com/en-us/stories/the-story-behind-mayor-mccheese.html

-“The Legacy of Mayor Mccheese.” Cheeseburglers HQ, cheeseburglers.com/the-legacy-of-mayor-mccheese/

Mayor Mccheese – The Iconic Mayor Of McDonaldland

A Brief History Of Mayor Mccheese

Mayor Mccheese, was the iconically-dressed Mayor of McDonaldLand, the famous advertising universe from McDonald’s commercials during the 1970s and early 80s. Created in 1971 by Michael La Duke of Needham, Harper & Steers advertising agency, Mayor Mccheese was whimsical and colorful mascot to appeal to children audiences.

The Mayor Mccheese Character

Mayor Mccheese is typically seen wearing a top hat, black tuxedo, and a large yellow bow tie. The famous mayor had a particularly large cheeseburger for a head, topped with lettuce, pickles and tomato. The most iconic feature of him is his monocle, which replaces one of his eyes. Other characters from the McDonaldland universe are even seen referring to his eye as a monocle.

Mayor Mccheese And The McDonaldland Universe

The Mayor resided in the fictitious city of McDonaldland alongside other beloved characters like Grimace, Hamburglar, and the Fry Kids. Mayor Mccheese is widely remembered for his many appearances in McDonaldland commercials, often seen with a silent duo of children, the Kids on the Wall. In the commercials, the mayor substituted the real mayor of McDonaldland, Captain Crook,a salt and pepper shaker. Mayor Mccheese intoned several famous catchphrases, the most popular of which being, “It’s a very tasty world at McDonaldland!”

The Long Lasting Legacy Of Mayor Mccheese

Mayor Mccheese was a favorite icon for many children of the era and even into the 90s, when McDonaldland appeared in various commercials and replaced with the modern-style Ronald McDonald House Charities. Today, the Mayor still makes occasional appearances in the occasional commercial, making his appearnce even more iconic and endorsing McDonaldLand’s eternal legacy.

The Mayor’s Accomplishments

Mayor Mccheese is often credited with encouraging children to eat healthier foods. After McDonaldland characters were introduced, McDonald’s menu slowly began to diversify. Now, the brand offers a wide range of more healthy options including salads, fruit, and other vegetable-filled dishes and snacks. His legacy will continue to be remembered as his character remains deeply rooted in modern culture.




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